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Pokémon Go, Privacy and Virtual Payments

TL;DR: playing Pokémon Go is probably not a great idea if you’re at all concerned about your or your child’s privacy. The phenomenon of the “augmented reality” game Pokémon Go has been a big topic of conversation around the world.  The game relies on real-world physical locations that you can visit – and while there, […]

6 new trackers added to DNTMe’s block list

Advertisers and trackers are always coming up with new ways to follow you online. Our collaboration on a Web Privacy Census with the UC Berkeley Center for Law & Technology found that online tracking is on the rise: the use of third-party tracking cookies on the 100 most popular websites increased by 11 percent from […]

Introducing DoNotTrackMe (DNTMe) for online privacy made easy

More than 2.5 million people who have tried DoNotTrackPlus (DNT+) to stop online tracking (and if you were one of them, thanks!). Now, we’re excited to announce that DNT+ has become DoNotTrackMe (DNTMe). It’s the same free privacy tool you know and love, but with some terrific upgrades: Stronger tracker-blocking. DNTMe stops more than 50 […]

Our second Web Privacy Census with UC Berkeley shows online tracking is at an all-time high [infographic]

While public debate about online tracking and Microsoft’s Do Not Track continues, tracking of web users’ behavior is growing at a startling pace. The Berkeley Center for Law and Technology‘s Fall 2012 Web Privacy Census, based on our web crawling and analysis technology that powers our DoNotTrackPlus tool, determined that the use of third-party tracking […]

The free internet will be just fine with Do Not Track (here’s why)

The ad industry says that Do Not Track will destroy the free Internet.  We love the Internet and would be pretty upset if it died, so we looked deeper into this claim. Advertisers make this argument all the time, and it goes something like this comment from Linda Woolley, executive vice president of government affairs […]

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