social networks Tag Archive

Privacy

Who are these tracking companies? Meet AdRoll.

AdRoll is a popular and fast-growing ad network specializing in helping other advertisers (over 5,000 of them) “re-target” you.  This means they help bring you ads related to things you’ve shopped for before.  Whether you prefer to call them more relevant ads or ads that follow you around, AdRoll is at the cutting edge of […]

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Privacy

Who are these tracking companies? Meet Rapleaf.

RapLeaf is a company that ties personal data to email addresses, boasting that they have information on 80% of US email addresses. Rapleaf aggregates and sells segmented data–like age, gender, zip codes, and even stuff like your level of education or personal interests–that’s explicitly tied to email addresses. The advertisers who buy this data use […]

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