personal information Tag Archive

Privacy

Who are these tracking companies? Meet Gravity.

Gravity is an internet display advertising network that relies on partnerships with large companies (top 50 websites) to track and serve targeted advertising to users as they browse the web. They’re known for their personalization engine, which targets visitors with content based on the kind of person Gravity thinks they are: their interests, locale, age, […]

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Privacy

Who are these tracking companies? Meet Dataium.

Dataium collects and analyzes data around online automotive shopping to predict individual consumer behaviors. They are one of the largest aggregators of this kind of personal data, tracking over 20 million automotive shoppers across 10,000 websites every month. How it works: The automotive websites that work with Dataium install code on their site that log […]

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Privacy

Who are these tracking companies? Meet Meteor Solutions.

Meteor Solutions is a social audience marketing (SAM) tool that lets companies identify their biggest fans using social media, engage those fans in conversations, and measure how successful that form of “word of mouth” advertising is for their company by tracking how people share things using social media. How it works: Meteor Solutions’ Tag & […]

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Privacy

Who are these tracking companies? Meet Rapleaf.

RapLeaf is a company that ties personal data to email addresses, boasting that they have information on 80% of US email addresses. Rapleaf aggregates and sells segmented data–like age, gender, zip codes, and even stuff like your level of education or personal interests–that’s explicitly tied to email addresses. The advertisers who buy this data use […]

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Privacy

Who are these tracking companies? Meet KISSmetrics.

KISSmetrics is a web analytics tool that businesses use to measure and analyze their web traffic. While many analytics platforms focus on high-level trends, KISSmetrics specializes in helping companies understand their web visitors on an individual level, or as their website asserts, “Google Analytics tells you what happened; KISSmetrics tells you who did it.” How […]

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