online tracking Tag Archive

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Regular people are fighting back against big tracking companies

In a USA Today article earlier today, Byron Acohido reported on how more and more regular people are taking online privacy into their own hands and fighting tracking with free tools like our Do Not Track Plus. It makes sense:  big companies in Madison Avenue and Silicon Valley make money off your data, so of […]

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LinkedIn selling your resume? IPO changes how they’re using personal info

LinkedIn has a new product that’s geared more towards building revenue than building relationships.  It’s called Talent Pipeline, and it’s for job recruiters to go after “passive talent”: gifted potential employees who aren’t actively looking for jobs. As blogger Lauren Fisher notes on simplyzesty.com, it looks like LinkedIn is “moving more into being a network […]

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Getting from PrivacyVille to the real world of online privacy

Zynga, creator of Farmville and Words With Friends, seems to have done the impossible:  it made privacy policies fun.  With its new game PrivacyVille, Zynga turned the chore of reading privacy policies into a game. The incentive for playing?  200 zPoints, Zynga’s currency, which users get from playing any of Zynga’s games.  Because there’s an […]

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50 cents for your MySpace profile: what will happen to your data now?

Welcome to a world where your online identity, and a lot about your personal life, goes around and around to the highest bidder. If you’re one of the 70 million people who used Myspace.com, your profile now belongs to the targeted advertising network that bought them on June 29, 2011, Specific Media. If you don’t […]

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