online behavioral advertising

Online tracking 101: an infographic

Online tracking is everywhere, but it’s not that easy to understand. Why? It’s invisible without a privacy tool like DoNotTrackMe, it’s carried about by hundreds of different companies you’ve probably never heard of, it happens through all sorts of tracking technologies from cookies to JavaScript code, and the dangers of it aren’t immediately clear. Every […]



Our second Web Privacy Census with UC Berkeley shows online tracking is at an all-time high [infographic]

While public debate about online tracking and Microsoft’s Do Not Track continues, tracking of web users’ behavior is growing at a startling pace. The Berkeley Center for Law and Technology‘s Fall 2012 Web Privacy Census, based on our web crawling and analysis technology that powers our DoNotTrackPlus tool, determined that the use of third-party tracking […]



The free internet will be just fine with Do Not Track (here’s why)

The ad industry says that Do Not Track will destroy the free Internet.  We love the Internet and would be pretty upset if it died, so we looked deeper into this claim. Advertisers make this argument all the time, and it goes something like this comment from Linda Woolley, executive vice president of government affairs […]



Facebook advertising on the rise: how this affects your privacy

Facebook Exchange (or FBX for short) is an advertising system that will let advertisers buy Facebook ads that will be targeted to you based on your off-Facebook browsing activity. Facebook announced FBX in June.  It’s still in its experimental phase, but will be rolled out in the near future.  We discuss the biggest things you […]