IAB Tag Archive


The free internet will be just fine with Do Not Track (here’s why)

The ad industry says that Do Not Track will destroy the free Internet.  We love the Internet and would be pretty upset if it died, so we looked deeper into this claim. Advertisers make this argument all the time, and it goes something like this comment from Linda Woolley, executive vice president of government affairs […]

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Why the Do Not Track header is like a smoke signal

Here’s a good privacy-related quote to start off the week: “It’s like sending a smoke signal in the middle of Manhattan; it might draw a lot of attention, but no one knows how to read the message.” – Mike Zaneis, senior vice president of the Interactive Advertising Bureau, on why sending the Do Not Track […]

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