donottrackme Tag Archive

Privacy

Who are these tracking companies? Meet Rapleaf.

RapLeaf is a company that ties personal data to email addresses, boasting that they have information on 80% of US email addresses. Rapleaf aggregates and sells segmented data–like age, gender, zip codes, and even stuff like your level of education or personal interests–that’s explicitly tied to email addresses. The advertisers who buy this data use […]

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Privacy

Who are these tracking companies? Meet KISSmetrics.

KISSmetrics is a web analytics tool that businesses use to measure and analyze their web traffic. While many analytics platforms focus on high-level trends, KISSmetrics specializes in helping companies understand their web visitors on an individual level, or as their website asserts, “Google Analytics tells you what happened; KISSmetrics tells you who did it.” How […]

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Privacy

Who are these tracking companies? Meet LeadLander.

LeadLander helps salespeople close deals by providing intelligence around anything a potential customer has viewed or submitted on their websites. Besides offering those analytics, LeadLander also has the capability to alert salespeople in real time while a customer is currently browsing their website. How it works: When you visit a website that is using LeadLander’s […]

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Privacy

Who are these tracking companies? Meet BlueKai.

BlueKai is one of the largest aggregators of consumer browsing behavior data (actually, they say they’re THE largest behavioral data provider in the US). While they do not perform much of their own predictive analysis, they sell their data to tons of advertising companies, who in turn use this data to generate thorough profiles of […]

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Privacy

Who are these tracking companies? Meet AddThis.

AddThis is a social bookmarking service that allows website owners to add social media sharing widgets and buttons to their websites (those rows of “share this” buttons you see on lots of websites are actually tracking visitors). They can then track and analyze data around the content shared through these widgets, and provide insights to […]

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