DNT Tag Archive

Privacy

Why Do Not Track really means Do Not Target (and doesn’t protect your privacy on Facebook)

Alongside the White House’s announcement of a Consumer Privacy Bill of Rights, many advertisers have agreed to honor consumers’ Do Not Track requests.  This is a step in the right direction for privacy, sure, but it isn’t what you think.  “Do Not Track” really means “Do Not Target,” because advertisers and websites can still collect […]

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Introducing DoNotTrackPlus: Keep your personal information personal

Note: As of December 2012, Do Not Track Plus has been renamed, revamped, and re-released as DoNotTrackMe! Give us the chance to convince you why our new free browser tool will give you the most control you’ve ever had over your internet life. Do Not Track Plus (DNT+) peels back the cover on invisible online […]

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Why the Do Not Track header is like a smoke signal

Here’s a good privacy-related quote to start off the week: “It’s like sending a smoke signal in the middle of Manhattan; it might draw a lot of attention, but no one knows how to read the message.” – Mike Zaneis, senior vice president of the Interactive Advertising Bureau, on why sending the Do Not Track […]

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Regular people are fighting back against big tracking companies

In a USA Today article earlier today, Byron Acohido reported on how more and more regular people are taking online privacy into their own hands and fighting tracking with free tools like our Do Not Track Plus. It makes sense:  big companies in Madison Avenue and Silicon Valley make money off your data, so of […]

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