ad network Tag Archive

Privacy

Who are these tracking companies? Meet Rapleaf.

RapLeaf is a company that ties personal data to email addresses, boasting that they have information on 80% of US email addresses. Rapleaf aggregates and sells segmented data–like age, gender, zip codes, and even stuff like your level of education or personal interests–that’s explicitly tied to email addresses. The advertisers who buy this data use […]

Read More

Privacy

Who are these tracking companies? Meet BlueKai.

BlueKai is one of the largest aggregators of consumer browsing behavior data (actually, they say they’re THE largest behavioral data provider in the US). While they do not perform much of their own predictive analysis, they sell their data to tons of advertising companies, who in turn use this data to generate thorough profiles of […]

Read More

Privacy

Who are these tracking companies? Meet AddThis.

AddThis is a social bookmarking service that allows website owners to add social media sharing widgets and buttons to their websites (those rows of “share this” buttons you see on lots of websites are actually tracking visitors). They can then track and analyze data around the content shared through these widgets, and provide insights to […]

Read More