ad network Tag Archive

Privacy

Who are these tracking companies? Meet AdRoll.

AdRoll is a popular and fast-growing ad network specializing in helping other advertisers (over 5,000 of them) “re-target” you.  This means they help bring you ads related to things you’ve shopped for before.  Whether you prefer to call them more relevant ads or ads that follow you around, AdRoll is at the cutting edge of […]

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Privacy

Who are these tracking companies? Meet Gravity.

Gravity is an internet display advertising network that relies on partnerships with large companies (top 50 websites) to track and serve targeted advertising to users as they browse the web. They’re known for their personalization engine, which targets visitors with content based on the kind of person Gravity thinks they are: their interests, locale, age, […]

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Privacy

Who are these tracking companies? Meet Dataium.

Dataium collects and analyzes data around online automotive shopping to predict individual consumer behaviors. They are one of the largest aggregators of this kind of personal data, tracking over 20 million automotive shoppers across 10,000 websites every month. How it works: The automotive websites that work with Dataium install code on their site that log […]

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Privacy

Who are these tracking companies? Meet Meteor Solutions.

Meteor Solutions is a social audience marketing (SAM) tool that lets companies identify their biggest fans using social media, engage those fans in conversations, and measure how successful that form of “word of mouth” advertising is for their company by tracking how people share things using social media. How it works: Meteor Solutions’ Tag & […]

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Privacy

Who are these tracking companies? Meet [x+1].

[x+1] is a data-driven marketing tool that profiles consumers as they browse online, which in turn lets companies estimate the lifetime value of those potential customers. It also lets companies target people in most of the places they go online: their email inboxes, their chats, the websites they visit, and more. How it works: When […]

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