For decades, shoppers have taken advantage of coupons. Now, the coupons are taking advantage of the shoppers.
Before social networks, we were usually in control of exactly what personal information we shared with who. Can we keep this degree of control online?
“Mobile Targeting” is the new catch phrase for advertisers who will sell you anything, anywhere, at any time — whether you want them to or not
you have to be careful what you post to Facebook and who you “friend” and how you set your privacy settings. But even more important, David argued, was the need to “own your online brand.”
A 2009 study concluded that 45% of employers were checking social-networking sites before deciding whether to hire someone. That’s shocking: only 45%? (A similar study the previous year reported that only 22% of employers were checking. Note the trend, and how quickly it’s moving.)