Verizon Wireless to allow ‘supercookie’ opt-out
The nation’s largest wireless carrier, stung by criticism about its use of “supercookie” trackers on customers’ mobile devices, will start allowing people to opt out of supercookie tracking.
The move, announced at the end of January, marks a sharp reversal for Verizon, which until recently had only let customers opt out of marketing programs that used data generated by the trackers. Customers of the carrier will be able to fully remove the supercookies, known formally as UIDHs, “soon”, in the words of a Verizon spokesman.
Most troubling about the supercookies is that they have the potential to supersede conventional privacy protection measures, such as deleting browser cookies. Mark this announcement as a win for privacy – but keep an eye on device-based tracking moving forward, we say. Read More