Why Chrome’s adBlocker doesn’t go far enough: A wolf in sheep’s clothing


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chrome ad blockerGoogle has released its new Chrome ad blocker. Yes, that’s correct. Google has announced that beginning February 15th 2018, the Google Chrome browser will begin blocking some types of ads by default on some websites. While on the surface this sounds like Google is taking a stand for the consumer, trying to make the internet a better place, you take a step back and ask yourself, wait, this is Google – what are they really up to?

Google Chrome Ad Blocker won’t block all ads, just suppress non-CBA ads

Internet advertisers started noticing a problem as internet ads began to take over everyone’s browsers: people downloaded ad blockers and were blocking ads en masse. Less eyes on ads meant less revenue in the pockets of advertisers. Advertisers had to do something to fix their most precious revenue stream, so they created the Coalition for Better Ads.

The Coalition for Better Ads has developed initial Better Ads Standards for desktop web and mobile web for North America and Europe, based on comprehensive research involving more than 25,000 consumers. The CBA is comprised of the largest players in the Advertising Industry (Google, Facebook, Microsoft), so naturally, they’re going to develop products that benefit their own bottom line.

Chrome’s new “ad blocker” won’t be blocking all ads by default, it will only be blocking ads that don’t conform to their own standards. To call this new feature an “ad-blocker” is actually kind of misleading, and it’s more like advertising censorship than anything else.

What ads will Google Chrome ad blocker stop?

The main differences that you would notice as an internet user when using Chrome would be:

  • Blocking of auto-playing ads
  • Blocking of pop-ups
  • Blocking of sticky ads (ads that stick to the viewable window regardless of scrolling)
  • Blocking of full-screen scroll-over ads

That said, internet ads aren’t going anywhere anytime soon, and if anything, this change could end up increasing the number of ads being served to internet users as Google and others have defined an outline for acceptable advertising online.

Blur blocks website advertising tracking

Blur by Abine is the only plugin that blocks the most invasive aspect of internet advertising: how advertisers track you across different websites from site to site. And, we’ve recently revamped our list of trackers, increasing the number overall of trackers detected by 200% to give people the strongest privacy guard available.

Blockchain identity

Tracking companies are primarily ad networks, social networks, and data collection agencies that make money by recording your activity and either selling your data to the highest bidder or by displaying ads to you. Most online tracking companies you’ve never heard of, but they still track, share, and sell your data to line their own pockets.

These companies are always tracking you online. They’ve already dropped cookies (and other things) on your computer to monitor your activity. Over time, these companies pieced together a profile about you, including sites you visited, articles you read, videos you watched, and purchases you made.The more data they have, the more valuable your “profile” becomes.

By blocking these tracking requests, Blur helps you keep your browsing activity private from any prying eyes.

Sign up for Blur today.

About Abine

Abine, Inc. is The Online Privacy Company. Founded in 2009 by MIT engineers and financial experts, Abine’s mission is to provide easy-to-use online privacy tools and services to everybody who wants them. Abine’s tools are built for consumers to help them control the personal information companies, third parties, and other people see about them online.

Blur by Abine is the only password manager and digital wallet that also blocks trackers, and helps users remain private online by providing ‘Masked’ information whenever companies are asking for personal information.

DeleteMe by Abine is a hands-free subscription service that removes personal information from public online databases, data brokers, and people search websites.

Abine’s solutions have been trusted by over 25 million people worldwide.


One Reply to “Why Chrome’s adBlocker doesn’t go far enough: A wolf in sheep’s clothing”

  1. Desentope says:

    It goes both ways. Google has dominated ads already but they also have the power to improve them. I trust Google enough more than your average scummy advertisers

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