Is Facebook being racist?

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Is Facebook racist ? Recent headlines centered around the social media giant this past week as it’s been revealed that Facebook allows their advertisers to exclusively pick and choose which ethnic groups they would like to target with their ads.

Is Facebook racist?

If you don’t know by now, Facebook makes nearly 100% of its revenue from selling ad space. The company has boasted “it’s free and always will be” on the standard Facebook signup page for years, so it’s hard to blame them for wanting to stay in business and turn a profit. Facebook has managed to remain successful due to its advertising capabilities, not to mention the site’s complete evolution of how the world goes about online networking, marketing and advertising.

According to a recent ProPublica report, Facebook allows advertisers to pick and choose what they call “ethnic affinities”, allowing the advertisers to create hyper-targeted ads. In the ProPublica example, the investigators purchased space for an ad to get the word out about a ProPublica event, and the Facebook ad portal gave the purchasers a selection of ethnic affinities that included “African American, Asian American, or Hispanic” as examples of groups that they did not want to see their advertisement.

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This example, according to ProPublica, is in direct violation of Fair Housing Act of 1968, which states that it is illegal:

“to make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin.”

So what do you think? Is Facebook crossing the line and breaking the law? Or, are they simply making it easier for advertisers to reach their desired target audiences?

[READ: Facebook denies racist ad policy]

How can I use Blur to protect my identity profile?FacebookTracking1

One of the fantastic features of the Blur browser extension is the efficient and light-weight Tracker Blocker. The Blur Tracker Blocker blocks requests from pesky tracking companies, like Facebook, Twitter and Google, to track your browsing activity.

These tracking companies are always tracking you. They’re constantly dropping cookies (and other things) on your computer to monitor your activity. Over time, these companies begin piecing together a profile about you, including sites you visited, articles you read, videos you watched, and purchases you made.

Abine’s Blur browser extension blocks requests from these companies to drop trackers in your browser profile, limiting the kinds of information that they can actually learn about you, in addition to keeping them from being able to retarget you with relevant ads on different websites that you visit in the future.

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Both Tracker Blocking and Masked Emails are two complimentary features of Blur that can be used by anyone at no cost. Download Blur for your preferred browser today.

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2 Replies to “Is Facebook being racist?”

  1. leps world says:

    Valuable information! Looking forward to seeing your notes posted. Thank you for sharing the nice article. Good to see your article.

  2. Ella says:

    2They are they seem to consider violating “facbook standards” as anything that highlights the truth

    A few months ago a white man in a group commented with death threats to a black woman but his facebook comment is still there

    Yet a few days ago when I commented saying that white people have been raping black people since slavery facebook have blocked me for 7 days and removed m comment

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