This week, we’re introducing Blur’s Dynamic White-Listing for online publishers known to block ad blockers in our Blur software.
This dynamic white-listing will automatically turn tracker blocking off by default at a growing number of news web sites and other sites that have installed technology to stop consumers browsing with ad-blockers from reading articles or accessing content.
For example, when consumers with Blur installed in their favorite browsers (e.g. Chrome, Firefox, Safari, iOS, Android, Opera, and IE) visit sites like Forbes.com, instead of seeing this message:
They will pass right through to the content with a simple red warning light showing that tracking protection has been turned off at Forbes. If they visit a site that does not block trackers like CNN.com, they will see a green light indicating tracking protection is on.
Here are some additional examples of sites that are using anti-adblocking technologies:
Consumers, of course, are always the ones in control: they can easily override any setting on any site with a few simple clicks.
To disable Blur’s tracker blocking suggestions, follow these steps:
- Click the Blur icon in your browser’s toolbar
- Click “settings” at the bottom of the Blur pop-up window
- Click “settings for all sites” at the bottom of the Blur pop-up window
- Click “more settings”
- Un-check the option that reads “Use Abine Tracker Suggestions”
Blur’s dynamic white-listing technology has always been used to provide consumers a smooth web browsing experience, and now we’re working to make it even better. One difference between Blur tracking protection and Adblockers like Ghostery and Adblock Plus is that Blur is less of a blunt instrument – it allows ads that don’t track people across the web, and constantly anticipates what most consumers want when tracker blocking affects site functionality – for a blend of privacy protection and ease-of-use, rather than just on or off, black or white.
It is worth noting many people don’t want to block all ads and hurt publishers but who simply do not wish to be tracked everywhere online without their permission.
Blur– which protects consumers’ passwords, payments, and privacy, includes dynamic tracking protection for free and is available to add to browsers and mobile devices here: https://www.abine.com/index.html
As the war between ad-blockers and publishers / advertisers heats up, Abine enables consumers to have both privacy and a smooth web browsing experience. For publishers that choose to fight ad-blocking, it is a free market: each site can each decide if the loss of potential advertising revenue is worth blocking the blockers.