Blur “white lists” sites that block Ad Blockers


Written by:

This week, we’re introducing Blur’s Dynamic White-Listing for online publishers known to block ad blockers in our Blur software.

This dynamic white-listing will automatically turn tracker blocking off by default at a growing number of news web sites and other sites that have installed technology to stop consumers browsing with ad-blockers from reading articles or accessing content.

For example, when consumers with Blur installed in their favorite browsers (e.g. Chrome, Firefox, Safari, iOS, Android, Opera, and IE) visit sites like, instead of seeing this message:

Forbes (ad block)

They will pass right through to the content with a simple red warning light showing that tracking protection has been turned off at Forbes. If they visit a site that does not block trackers like, they will see a green light indicating tracking protection is on.

tracker icon changes

Here are some additional examples of sites that are using anti-adblocking technologies:

Consumers, of course, are always the ones in control: they can easily override any setting on any site with a few simple clicks.

To disable Blur’s tracker blocking suggestions, follow these steps:

  1. Click the Blur icon in your browser’s toolbar
  2. Click “settings” at the bottom of the Blur pop-up windowsettings
  3. Click “settings for all sites” at the bottom of the Blur pop-up windowsettings for all sites
  4. Click “more settings” more settings
  5. Un-check the option that reads “Use Abine Tracker Suggestions”use abine suggestions

Blur’s dynamic white-listing technology has always been used to provide consumers a smooth web browsing experience, and now we’re working to make it even better. One difference between Blur tracking protection and Adblockers like Ghostery and Adblock Plus is that Blur is less of a blunt instrument – it allows ads that don’t track people across the web, and constantly anticipates what most consumers want when tracker blocking affects site functionality – for a blend of privacy protection and ease-of-use, rather than just on or off, black or white.

It is worth noting many people don’t want to block all ads and hurt publishers but who simply do not wish to be tracked everywhere online without their permission.

Blur– which protects consumers’ passwords, payments, and privacy, includes dynamic tracking protection for free and is available to add to browsers and mobile devices here:

As the war between ad-blockers and publishers / advertisers heats up, Abine enables consumers to have both privacy and a smooth web browsing experience.  For publishers that choose to fight ad-blocking, it is a free market: each site can each decide if the loss of potential advertising revenue is worth blocking the blockers.

Read more about Blur’s Tracker Blocking feature. Register for Blur today.




2 Replies to “Blur “white lists” sites that block Ad Blockers”

  1. Bill Dean says:

    BLUR masked credit cards should be used by everyone when paying for subscriptions of any type. The auto-renewal feature, that used to require opting IN,
    is now part of most subscription Terms and happens automatically. One has to call to opt out, or in some cases, cancel their credit card and get a replacement.. This is a revenue generating feature that is now used by most subscription sites that require credit card payment They keep your card info so they can force auto renewal. A Blur masked card puts the subscriber back in control. The masked card amount can be for one term only or as many possible auto-renewals they feel comfortable allowing.

  2. Shadowbane says:

    I just never go to those sites, to hell with them for telling me how to use the internet. They can all go out of business for all I care. Mt Ad Blocker stays on.

Leave a Reply