Senior Executives See Value in DeleteMe
Many customers get angry with companies for a slew of reasons and they often blame the people at the top – the senior executives – for their problems. A tiny fraction of these people are hot-headed and in their anger will often “go after” executives. Where in the past they might write a letter to the CEO, today, they instantly fire up Google and try to find executives contact information.
When these angry customers turn to Google, they’ll search things like:
“Donald J. Trump + CEO Trump Enterprises + Manhattan address”
“Hillary Clinton + Chelsea Clinton + ages + Chappaqua”
The highest displaying results in such “people searches” (10% of all searches on Google are for persons names!) are from special for-profit Data Brokers or People search Database companies. These Data Brokers amass (for free) public record information about citizens alongside anything they can crawl for on the Web to assemble a full dossier or digital profile of everyone– often including:
- Pictures of you, your husband / wife, children and parents
- Pictures of your house and estimated net worth in $ of your property
- Names, middle initials, ages of you and your family members
- Email addresses, addresses, past addresses, and phone numbers linked to your identity
- Social media profiles related to your identity
Who are the data brokers “un-protecting” your identity?
- And more… (see Abine’s full list)
Using any of these Data Broker search web sites, when certain customers become angry or feel mistreated, they can act in the heat of the moment and obtain lots of personal information about the people they (unfairly) blame for their situation. They suddenly now have the potential to act on this personal information – through harassing phone calls and emails or worse, through criminal activity.
Why is it hard to opt-out and protect your privacy and identity online?
To top it off, these web sites are completely legal and there are dozens of large ones who advertise aggressively on Google. Most of the top ones in the U.S. allow you to opt-out of having your information listed (for free) but doing it yourself is a pain because:
- It’s a time-consuming and cumbersome process requiring account creation, searching, identifying, requesting removal, faxing in information, and following up to make sure they removed it
- This process has to be repeated – differently – for dozens of different data brokers
- Once you have been successfully opted-out, you are very likely (80%+) to be re-listed again on that same database as their crawlers and grab new information – none of them offer to check that your information stays off of new records
That’s why Abine’s DeleteMe online privacy service was created – to outsource this entire painful process to trusted professionals who have a single business model; consumer privacy protection.
We’ve successfully removed millions of profiles over four years for tens of thousands of satisfied consumers and their families. This experience has made DeleteMe the leader in removing as much publicly searchable personal information from as many places as possible – and in ensuring that information stays private throughout the year.
Of course, DeleteMe is not perfect, and no one can ever remove all information about anyone from the entire Web. However, for those that want a demonstrably lower profile, have real concerns about people easily finding their personal information online – and acting in harmful ways when they do so, DeleteMe is a great value at less than $15 / month.
DeleteMe is actively protecting senior executives and executive teams in nearly 30% of Fortune 50 companies, and is growing fast.
If you are senior executive such as a VP of HR, head of security or loss prevention, or CEO looking out for her executive team, you should consider a DeleteMe program for all your senior execs – and perhaps as a partially-discounted benefit for other employee groups.
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