Why the Do Not Track header is like a smoke signal


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As it stands, the Do Not Track Header is mostly smoke and no substance.

Here’s a good privacy-related quote to start off the week:

“It’s like sending a smoke signal in the middle of Manhattan; it might draw a lot of attention, but no one knows how to read the message.”

Mike Zaneis, senior vice president of the Interactive Advertising Bureau, on why sending the Do Not Track Header doesn’t really accomplish anything


That’s why our privacy software actively blocks tracking requests from ever being made:  we don’t just rely on asking nicely.  When it comes to your personal privacy, you have to stand up for yourself!



To learn more about the Do Not Track header, check out our visual guide to browser privacy settings.

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