Who are these tracking companies?
You probably don't recognize the names of most tracking companies...
DoNotTrackMe shows you the real names of targeted advertisers.
There are over a hundred more.
They follow you silently across the web, collecting information about you and building a profile of you.
Then they sell this info to make their money.
How are targeted ads different from regular ads?
Regular, non-targeted ads are based on the content of a webpage. For example, if you visit a website about Gibson guitars, the banner ads you'll see will probably have to do with guitars: get guitar lessons, buy guitar strings, etc. These ads are related to products and services on that page, not specifically to you.
In contrast, targeted ads are based on you. For example, if you've been researching trips to Germany and checked out several websites about it, trackers know you're interested in the topic of Germany, and they'll start showing Germany-related ads on every website that supports targeted advertising. The ads have nothing to do with the content on that page.
How do tracking companies and targeted advertisers make money?
- Let's say you go to your favorite news site, LocalNews.com.
- LocalNews.com has made deals with 6 different targeted advertising networks, so you'll see the number "6" in DNTP's toolbar icon:
- You click on the toolbar icon and see that 1 social network and 5 companies are trying to track you. These companies make money in one of two ways: (1), they're selling information about your visit to other companies, who pay LocalNews.com for sending your info to them; or (2), they're displaying ads based on information they already know about you that they purchased from other websites.
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