targeted advertising

6 new trackers added to DNTMe’s block list

8 comments on this article Posted by Sarah Downey in Privacy on March 26th, 2013 , tagged with , , , , , , , , , , , , , , , .

Advertisers and trackers are always coming up with new ways to follow you online. Our collaboration on a Web Privacy Census with the UC Berkeley Center for Law & Technology found that online tracking is on the rise: the use of third-party tracking cookies on the 100 most popular websites increased by 11 percent from [...]


Introducing DoNotTrackMe (DNTMe) for online privacy made easy

4 comments on this article Posted by Sarah Downey in Privacy on December 5th, 2012 , tagged with , , , , , , , , , , , , , , .

More than 2.5 million people who have tried DoNotTrackPlus (DNT+) to stop online tracking (and if you were one of them, thanks!). Now, we’re excited to announce that DNT+ has become DoNotTrackMe (DNTMe). It’s the same free privacy tool you know and love, but with some terrific upgrades: Stronger tracker-blocking. DNTMe stops more than 50 [...]


Our second Web Privacy Census with UC Berkeley shows online tracking is at an all-time high [infographic]

0 comments on this article Posted by Sarah Downey in Privacy on November 8th, 2012 , tagged with , , , , , , , , , , .

While public debate about online tracking and Microsoft’s Do Not Track continues, tracking of web users’ behavior is growing at a startling pace. The Berkeley Center for Law and Technology‘s Fall 2012 Web Privacy Census, based on our web crawling and analysis technology that powers our DoNotTrackPlus tool, determined that the use of third-party tracking [...]


The free Internet will be just fine with Do Not Track. Here’s why.

4 comments on this article Posted by Sarah Downey in Privacy on September 13th, 2012 , tagged with , , , , , , , , , , , , .

The ad industry says that Do Not Track will destroy the free Internet.  We love the Internet and would be pretty upset if it died, so we looked deeper into this claim. Advertisers make this argument all the time, and it goes something like this comment from Linda Woolley, executive vice president of government affairs [...]


Better Business Bureau launches pro-privacy accountability program for online advertisers

0 comments on this article Posted by Sarah Downey in Privacy on June 5th, 2012 , tagged with , , , , , , , , , .

The Better Business Bureau (BBB) recently announced that all BBB-accredited advertising companies must comply with privacy-friendly standards that limit how those advertisers can use your information. The BBB also evaluated a number of online advertising companies, getting into detail about whether those companies were honoring consumers’ privacy choices.3ZFQUF9V6CZC We’re proud to be a new BBB [...]


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