targeted ads

Regular people are fighting back against big tracking companies

In a USA Today article earlier today, Byron Acohido reported on how more and more regular people are taking online privacy into their own hands and fighting tracking with free tools like our Do Not Track Plus. It makes sense:  big companies in Madison Avenue and Silicon Valley make money off your data, so of [...]



Parks and Recreation on targeted advertising

In the most recent episode of Parks and Recreation, (Season 4, Episode 9, “The Trial of Leslie Knope”), Ron Swanson has an unsettling–and hilarious–introduction to online tracking and targeted advertising. Here’s a transcript: (Ron is on the computer in his office) Ron:  April!  Listen, I was trying to buy this hand-crafted mahogany wood model B-25 [...]