AdRoll is a popular and fast-growing ad network specializing in helping other advertisers (over 5,000 of them) “re-target” you. This means they help bring you ads related to things you’ve shopped for before. Whether you prefer to call them more relevant ads or ads that follow you around, AdRoll is at the cutting edge of [...]
personal information
Who are these tracking companies? Meet AdRoll.
3 comments on this article Posted by Amy
in Privacy
on December 5th, 2012
, tagged with Abine, ad network, ad roll, adroll, advertising, cookies, data collection, donottrackme, facebook, online tracking, personal information, Privacy, public, social networks, trackers, tracking.
Who are these tracking companies? Meet Gravity.
2 comments on this article Posted by Amy
in Privacy
on December 2nd, 2012
, tagged with Abine, ad network, advertising, analytics, data collection, donottrackme, gravity, gravity recommendations, gravity tracker, gravity tracking, online tracking, personal information, Privacy, public, tracking.
Gravity is an internet display advertising network that relies on partnerships with large companies (top 50 websites) to track and serve targeted advertising to users as they browse the web. They’re known for their personalization engine, which targets visitors with content based on the kind of person Gravity thinks they are: their interests, locale, age, [...]
Who are these tracking companies? Meet Dataium.
1 comment on this article Posted by Maggie Moran
in Privacy
on December 1st, 2012
, tagged with Abine, ad network, advertising, css history sniffing, data collection, Dataium, dataium ftc, donottrackme, history sniffing, online tracking, personal information, Privacy, public, tracking.
Dataium collects and analyzes data around online automotive shopping to predict individual consumer behaviors. They are one of the largest aggregators of this kind of personal data, tracking over 20 million automotive shoppers across 10,000 websites every month. How it works: The automotive websites that work with Dataium install code on their site that log [...]
Who are these tracking companies? Meet Meteor Solutions.
0 comments on this article Posted by Amy
in Privacy
on November 20th, 2012
, tagged with Abine, ad network, advertising, data collection, donottrackme, meteor solutions, online tracking, personal information, Privacy, public, social media, social network, tracking.
Meteor Solutions is a social audience marketing (SAM) tool that lets companies identify their biggest fans using social media, engage those fans in conversations, and measure how successful that form of “word of mouth” advertising is for their company by tracking how people share things using social media. How it works: Meteor Solutions’ Tag & [...]
Who are these tracking companies? Meet Rapleaf.
1 comment on this article Posted by Amy
in Privacy
on November 2nd, 2012
, tagged with Abine, ad network, advertising, data collection, donottrackme, online tracking, personal information, Privacy, public, Rapleaf, social networks, tracking.
RapLeaf is a company that ties personal data to email addresses, boasting that they have information on 80% of US email addresses. Rapleaf aggregates and sells segmented data–like age, gender, zip codes, and even stuff like your level of education or personal interests–that’s explicitly tied to email addresses. The advertisers who buy this data use [...]