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What Firefox’s new privacy settings mean for you
Mozilla recently introduced a patch into its Firefox browser that blocks third-party cookies, and it’s an interesting, long-awaited development. The change stops third parties from putting cookies on your machine unless you’ve ever visited their website, which stops one of the easiest and most direct ways that users are tracked. This third party cookie blocking [...]
Tracking company Mixpanel knows who you are…yes, you specifically
Next up in our coverage of specific tracking companies we’ve added to DoNotTrackMe’s block list is Mixpanel. What’s most unique and concerning about Mixpanel from a privacy perspective is that they advertise that they can tie their incredibly detailed tracking data to specific individuals. Although it happens and it’s certainly been done before, advertisers typically [...]
Why the loss of online privacy will kill free speech
A few months back, an advertising executive argued that more online privacy would kill free speech. Richard Frankel, president of the advertising company Rocket Fuel, titled the post “How the Do Not Track Plan Will Ultimately Kill Free Speech.” It’s understandable that advertisers are so resistant to the concept of Do Not Track – it [...]
Online tracking 101
Online tracking is everywhere, but it’s not that easy to understand. Why? It’s invisible without a privacy tool like DoNotTrackMe, it’s carried about by hundreds of different companies you’ve probably never heard of, it happens through all sorts of tracking technologies from cookies to JavaScript code, and the dangers of it aren’t immediately clear. Every [...]