AdRoll is a popular and fast-growing ad network specializing in helping other advertisers (over 5,000 of them) “re-target” you. This means they help bring you ads related to things you’ve shopped for before. Whether you prefer to call them more relevant ads or ads that follow you around, AdRoll is at the cutting edge of [...]
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Who are these tracking companies? Meet KISSmetrics.
KISSmetrics is a web analytics tool that businesses use to measure and analyze their web traffic. While many analytics platforms focus on high-level trends, KISSmetrics specializes in helping companies understand their web visitors on an individual level, or as their website asserts, “Google Analytics tells you what happened; KISSmetrics tells you who did it.” How [...]
Parks and Recreation on targeted advertising
In the most recent episode of Parks and Recreation, (Season 4, Episode 9, “The Trial of Leslie Knope”), Ron Swanson has an unsettling–and hilarious–introduction to online tracking and targeted advertising. Here’s a transcript: (Ron is on the computer in his office) Ron: April! Listen, I was trying to buy this hand-crafted mahogany wood model B-25 [...]