While public debate about online tracking and Microsoft’s Do Not Track continues, tracking of web users’ behavior is growing at a startling pace. The Berkeley Center for Law and Technology‘s Fall 2012 Web Privacy Census, based on our web crawling and analysis technology that powers our DoNotTrackPlus tool, determined that the use of third-party tracking [...]
chris hoofnagle
Online tracking is worse than ever, says Berkeley Privacy Census
We collaborated with UC Berkeley on a new report that shows that online tracking is everywhere. It’s not just on sketchy websites you’ve never heard of. It’s on all of the 100 most popular websites in one form or another, sites that people know and trust. What is online tracking, anyway? For those of you [...]