LeadLander helps salespeople close deals by providing intelligence around anything a potential customer has viewed or submitted on their websites. Besides offering those analytics, LeadLander also has the capability to alert salespeople in real time while a customer is currently browsing their website. How it works: When you visit a website that is using LeadLander’s [...]
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Who are these tracking companies? Meet LeadLander.
0 comments on this article Posted by Amy
in Privacy
on October 10th, 2012
, tagged with Abine, ad networks, advertising, data collection, donottrackme, LeadLander, leadlander 42floors, leadlander privacy, online tracking, personal information, Privacy, public, tracking.
The free Internet will be just fine with Do Not Track. Here’s why.
4 comments on this article Posted by Sarah Downey
in Privacy
on September 13th, 2012
, tagged with ad choices, ad networks, DNT, do not track, IAB, kill the free internet, oba, online advertising, online behavioral advertising, online privacy, online tracking, public, targeted advertising.
The ad industry says that Do Not Track will destroy the free Internet. We love the Internet and would be pretty upset if it died, so we looked deeper into this claim. Advertisers make this argument all the time, and it goes something like this comment from Linda Woolley, executive vice president of government affairs [...]
Facebook’s got a plan to ramp up advertising. Here’s what you need to know.
4 comments on this article Posted by Sarah Downey
in Privacy
on July 6th, 2012
, tagged with ad networks, facebook, facebook ads, facebook advertising, Facebook Exchange, facebook privacy, FBX, oba, online behavioral advertising, online privacy, public.
Facebook Exchange (or FBX for short) is an advertising system that will let advertisers buy Facebook ads that will be targeted to you based on your off-Facebook browsing activity. Facebook announced FBX in June. It’s still in its experimental phase, but will be rolled out in the near future. We discuss the biggest things you [...]
Better Business Bureau launches pro-privacy accountability program for online advertisers
0 comments on this article Posted by Sarah Downey
in Privacy
on June 5th, 2012
, tagged with ad networks, BBB, behavioral advertising, better business bureau, do not track, oba, online behavioral advertising, online privacy, public, targeted advertising.
The Better Business Bureau (BBB) recently announced that all BBB-accredited advertising companies must comply with privacy-friendly standards that limit how those advertisers can use your information. The BBB also evaluated a number of online advertising companies, getting into detail about whether those companies were honoring consumers’ privacy choices.3ZFQUF9V6CZC We’re proud to be a new BBB [...]
Do not track, data brokers, & what we’d like to see in privacy: our public comment to Congress
5 comments on this article Posted by Sarah Downey
in Privacy
on March 29th, 2012
, tagged with ad networks, consumer privacy, data brokers, do not track, federal trade commission, FTC, info brokers, internet privacy, online privacy, online tracking, people search websites, Privacy, public.
Privacy has been all over the news recently, and not just because of the usual stories about Google and Facebook. Now the government has gotten involved. From the White House’s announcement of a Consumer Privacy Bill of Rights in February to the Federal Trade Commission’s privacy recommendations a few days ago, it all points to [...]