Last week, a Forrester survey called attention to an interesting dilemma that is developing in the online world. While consumers’ online privacy concerns are growing, they are also enjoying the benefits of being tracked.
In a survey of 5,000 US adults, Forrester asked questions regarding feelings about online privacy and trust. The results highlighted the tension between concern over tracking and desire for ad personalization that offers tangible rewards.
Let’s dig into some of the results… Read More
Apple announced it will offer private search engine DuckDuckGo as a default option in future versions of Safari on iOS and OSX. The announcement was made at the Apple WordWide Developers conference and makes DuckDuckGo the first private search engine to be added to a major browser.
DuckDuckGo does not track users’ search queries nor does it record IP addresses. The decision to add DuckDuckGo as a optional default to Safari proves that privacy is a force to be reckoned with. Read More
With the wide variety of viruses, hackers, and threats lurking on the Internet, you need more than an antivirus program to keep your data secure online. After recent news of the massive Heartbleed computer bug and other large-scale hack attacks, personal VPNs are now earning their spot as the third security leg – along with antivirus and firewall — that is vital to everyday computer security.
Most people are familiar with antivirus software, which automatically checks for virus updates and keeps your protection up-to-date. And many personal computer operating systems include firewalls to protect against threats from the public Internet. The problem is that antivirus and firewalls won’t protect your personal communications in WiFi hotspots. That’s where a personal VPN comes in. With a VPN, your information is secured and privatized across the Internet, protected from anyone who tries to intercept it.
On Tuesday, the highest court in the European Union ruled that Google must grant its users a right to delete sensitive information from the company’s search results. The decision, which favors a ‘right to be forgotten’, is a huge blow for the company, who has sought to avoid removing information from its site in the past.
With the ruling, the European court indicated that individuals have the right to have links to unflattering material removed from the Internet, even if the original content was true and legally posted. Google has been mandated by the EU to assume both the responsibility and cost for removing the information.