Just as the Internet has revolutionized the way we communicate with the world in powerful and often unintended ways, the Internet of Things (IoT) is transforming the way the objects of our world communicate with us and each other. As we begin to engage with IoT, let’s continue to champion privacy in all things and not be outsmarted by the latest “smart device.”
Michael Mandel, chief economic strategist of the Progressive Policy Institute describes the Internet of Things as the “extension of the Internet to the physical world.” According to Deepak Kumar, IoT refers to “a collective of Internet-connected consumer devices, manufacturing systems, business tools, customer service appliances, medical equipment, agricultural sensors and other things.”
Public opinion findings from a recent Pew Research Study revealed 83% of respondents felt IoT will have widespread and beneficial effects on the everyday lives of the public. Some of us may find the promise of a new world of IoT innovative and completely comfortable. Others may find the thought of “things” controlling our lives and our every move tracked a bit disheartening, soulless and creepy. Read More
When you think of online tracking, what exactly comes to mind? If you’re like the average Internet user you’re most likely picturing tracking cookies placed by marketers as you use the web.
In recent years, people have become aware of the vast amount of tracking that occurs online and now regularly clear their cookies or download privacy software, like DoNotTrackMe, to stop themselves from being tracked. However, there’s more than tracking to consider when you think of full Private Browsing.
Websites are also able to collect information on your browser configuration, even if you have privacy software installed. This is information like what plug-ins & software you have installed, your cookie status, the time zone, fonts, and other features of any particular machine.
Let’s take a look at an infographic to help you understand more…
Facebook has found new, far more intrusive ways to exploit your personal information. The company will now use information from your web browsing history to display tailored advertisements on its site.
Until now, Facebook’s advertising system relied on an internal profile of its members. But soon, your profile will also take into account the external websites and mobile apps that each Facebook member users. Facebook is about to know A LOT about who you are and what you’re interested in.
Last week, a Forrester survey called attention to an interesting dilemma that is developing in the online world. While consumers’ online privacy concerns are growing, they are also enjoying the benefits of being tracked.
In a survey of 5,000 US adults, Forrester asked questions regarding feelings about online privacy and trust. The results highlighted the tension between concern over tracking and desire for ad personalization that offers tangible rewards.
Let’s dig into some of the results… Read More
Apple announced it will offer private search engine DuckDuckGo as a default option in future versions of Safari on iOS and OSX. The announcement was made at the Apple WordWide Developers conference and makes DuckDuckGo the first private search engine to be added to a major browser.
DuckDuckGo does not track users’ search queries nor does it record IP addresses. The decision to add DuckDuckGo as a optional default to Safari proves that privacy is a force to be reckoned with. Read More