New Forrester study shows privacy concerns and user behavior are inconsistent

Targeted AdLast week, a Forrester survey called attention to an interesting dilemma that is developing in the online world. While consumers’ online privacy concerns are growing, they are also enjoying the benefits of being tracked.

In a survey of 5,000 US adults, Forrester asked questions regarding feelings about online privacy and trust. The results highlighted the tension between concern over tracking and desire for ad personalization that offers tangible rewards.

Let’s dig into some of the results… Read More



Apple adds private search engine DuckDuckGo as option on desktop and mobile

DuckDuckGoApple announced it will offer private search engine DuckDuckGo as a default option in future versions of Safari on iOS and OSX. The announcement was made at the Apple WordWide Developers conference and makes DuckDuckGo the first private search engine to be added to a major browser.

DuckDuckGo does not track users’ search queries nor does it record IP addresses. The decision to add DuckDuckGo as a optional default to Safari proves that privacy is a force to be reckoned with.  Read More



The 3 Legs of Security That Keep You Safe Online

PrivateWifiVpnWith the wide variety of viruses, hackers, and threats lurking on the Internet, you need more than an antivirus program to keep your data secure online. After recent news of the massive Heartbleed computer bug and other large-scale hack attacks, personal VPNs are now earning their spot as the third security leg – along with antivirus and firewall — that is vital to everyday computer security.

Most people are familiar with antivirus software, which automatically checks for virus updates and keeps your protection up-to-date. And many personal computer operating systems include firewalls to protect against threats from the public Internet. The problem is that antivirus and firewalls won’t protect your personal communications in WiFi hotspots. That’s where a personal VPN comes in. With a VPN, your information is secured and privatized across the Internet, protected from anyone who tries to intercept it.

Read More



EU Court says Google must honor ‘right to be forgotten’

Right to be forgottenOn Tuesday, the highest court in the European Union ruled that Google must grant its users a right to delete sensitive information from the company’s search results. The decision, which favors a ‘right to be forgotten’, is a huge blow for the company, who has sought to avoid removing information from its site in the past.

With the ruling, the European court indicated that individuals have the right to have links to unflattering material removed from the Internet, even if the original content was true and legally posted. Google has been mandated by the EU to assume both the responsibility and cost for removing the information.

Read More



Moves changes privacy policy after Facebook acquisition

Facebook Privacy PolicyFacebook is taking over the world, one acquisition at a time.  Its newest purchase is fitness tracking app Moves, which tracks user movements and determines whether users are walking, running, biking, or driving. Days after the acquisition, Moves changed its privacy policy, raising instant concerns.

Moves’ original privacy policy stated the company would not disclose data to third parties without legal obligation or consent, and their company announcement stated there would be no “comingling of data” after the acquisition.

Despite that claim, 11 days later they swiftly changed their privacy policy to allow the app to “share information, including personally identifying information, with our affiliates (companies that are part of our corporate groups of companies, including but not limited to Facebook).”

Read More