Fast food giant Burger King and Chrysler’s Jeep brand learned this the hard way when, earlier this week, both companies Twitter accounts were hacked.
Burger King’s account picture was changed mid-Monday to the iconic golden arches of their competitor McDonalds. There was also a tweet that stated McDonalds had acquired Burger King (as well as several other vulgar tweets). Jeep’s feed was defaced the following day, with both its account picture and background being replaced by pictures found on Cadillac’s twitter. The official twitter handle of Jeep was also changed to “Just Empty Every Pocket, Sold To Cadillac.”
Burger King and Jeep responded similarly, removing the offensive and inaccurate tweets quickly and effectively, and making public apologies to their fans and Twitter followers.
Despite the page being infiltrated, Burger King and Jeep both saw a large spike in highly coveted followers when both accounts were restored. As the saying goes, bad press is better than no press at all.
If corporate Twitter account’s can get hacked, your personal Twitter account may just as vulnerable– the biggest difference is a hacker most likely cares a lot less about an account with very few followers, respectively speaking. But as always, we recommend making your usernames and passwords as strong as possible.