We’ve been hard at work rebuilding Abine.com and we’re excited to finally get to show you the finished product. We’re the same people bringing you the same online privacy protections you count on us for, just with a little facelift.
We wanted to bring the look and feel of the company in line with our message of bringing easy-to-use, effective online privacy tools to everyone using the web, and we hope we’ve done that. Special thanks and a shoutout to Holland-Mark for their amazing work. Let us know what you think!
Here’s what’s new:
Abine was the product of 3 guys and a dog in a 1-room office above a bar in Cambridge. There was a lot going on when they founded the company, including naming it and coming up with a logo. That logo was the red and blue one you’ve seen up until today. Although we’ll always have a special place in our hearts and on our printed coffee mugs for the old logo, the font and the red and blue color scheme looked a bit more like it belonged in the aviation industry or something than with consumers’ online privacy.
It had a good run, but we’re retiring it for this new one:
We like it because it feels friendly, which fits with us, and the bracket around the “i” emphasizes how you pronounce our name: (it rhymes with “online”). Because we made up the word “Abine,” we get a lot of–understandable–mispronunciations. Albine, Alpine, uh-bean…you name it; we’ve heard it.
We’re still the online privacy company, but our new tagline is “online privacy starts here.” We wanted the focus less on the type of company we are and more on what we allow web users to do to protect their privacy.
We provide the guidance, tools, and services to help people navigate the complex world of online privacy and ensure that their private data is never used against them. There’s a path to more privacy: we know the way, and we can guide you on it.
Whether you want to take a little action or a lot, online privacy starts here.
The color scheme
We just…like purple and green. Plus the old red and blue felt more pro-government than pro-consumer.
The website design
Our focus in redesigning the website was making things clean, understandable, and to the point, taking out any pages, words, or other content that wasn’t necessary. If you have a question, you should be able to find the answer in our FAQs without looking too hard. If you want to get in touch with us, it should be easy to find our contact info. If you want to download DoNotTrackMe, it should be simple.
And–of course–we wanted it to be prettier.
Consistent product names and styles
Our new product icons fit with the overall Abine logo and make up our “Me” suite of products (DoNotTrackMe, DeleteMe and MaskeMe (beta)). We thought it made sense to link our privacy tools in a clear way using their names. Plus the icons work well in browser windows, which is where DNTMe and MaskMe live.
So what do you think? Is the “after” better than the “before?”