Google says the consolidation is meant to improve the user experience as well as better target ads across all Google products. However, European regulators voiced concerns that this change would prove “high risk” to users’ privacy and that the consolidated policy did not comply with EU law. Last October, Google was given four months to change their policy. In total, 12 recommendations were compiled in a letter that was signed by 24 of 27 EU regulators.
Despite the four months Google has had to alter its policy, the company hasn’t taken any action. Now, CNIL, a French watchdog group, stated that Google’s inaction is unacceptable. They want Google to answer their questions, not avoid them. Specifically, they want more info about how Google uses consumers’ personal data, disclose how long it retains user data, and make it easier for people to opt out of having Google use their information for advertising.
CNIL can fine Google up to $388,000 for multiple privacy violations. But to Google, that amount of money is an afterthought. The FTC levied the largest fine in their history against Google for $22.5 million, an amount that Google makes every five minutes.