The awesome private search engine DuckDuckGo recently released a simple explanatory page about Do Not Track. They’re great at taking complicated technology topics and making them really easy to understand, like how Google tracks all your searches, and this one is no exception.
Here’s the big takeaway: You’d think turning on the “Do Not Track” setting in your browser would make the Web sites you visit not track you. It doesn’t.
That’s why you need a tool like DoNotTrackMe to actually stop advertisers and other third parties from collecting your personal data online. Combine that with a private search engine like DuckDuckGo, and you’re seriously reducing your online footprint.