Join the world’s biggest privacy flash mob on May 15th

Conga lines: they’re like a larger-scale version of follow the leader. Also, we eat a lot of gummy bears around the office.

Ever seen a flash mob?  A huge group of people does something in unison in public, from coordinated dances to Michael Jackson’s “Thriller” to freezing in place in the middle of Grand Central station. They’re offbeat and fun and kind of ridiculous.

Well, here’s your chance to be part of a flash mob that doesn’t require weeks of preparation:  a super-long conga line.  If you can handle walking in a line and following the person in front of you, then you’re already prepared!  And the best part is that it’s for a good cause:  privacy awareness and the National Network to End Domestic Violence (NNEDV).  You’ll find event details below.

Where and when is it?

The line is happening on Tuesday, 5/15/2012 in both New York City and San Francisco at 11:00 AM EDT and PDT, respectively.

The starting address for the New York line is City Eventions, 1333 Broadway, New York, NY 10018.

The starting address for the San Francisco line is the Prescott Hotel, 545 Post St., San Francisco, California 94102.

What do I get for showing up?

We’re donating $1 to NNEDV for everyone who shows up (up to 1,000 people).  We’re also donating $1 for every online share of our Facebook page poll and tweet of the #GoPrivate hashtag (up to $1,500).  A lot of our customers have survived domestic violence, and staying private online is a really important part of their continued safety.

We also have 1,000 t-shirts to give away, 500 at each location.  Here’s the design:

All you have to do to get one of these is show up!

What’s the message behind the conga line?  What’s the point we’d be making?

Facebook’s going public, but you don’t have to.

Our message is that Facebook’s going public, but you don’t have to; there are some simple things you can do to get the benefits of Facebook without leaving your data exposed.  Here at Abine, we enjoy Facebook and use it every day, but support Facebook users having more control over their personal data. If you agree, we’d love to have you come out and join us to have some fun and help educate people about how their data is collected online and what they can do about it.

We’re directing people to our website at Abine.com/GoPrivate where we have an interactive calculator that determines your yearly value to Facebook, as well as tips and how to’s for navigating Facebook’s 7,000-word Data Use Policy and privacy settings.

And all I have to do is walk in a line?

The first questions in our Facebook value calculator.

Yep, that’s it!  You’ll put on your free shirt so you look like the rest of the line, and then you’ll follow the person in front of you when the line starts moving (dancing is welcome).  The people in the front know the route.  A few Abine people and event coordinators will be on hand to give out shirts, keep a count of you for donation purposes, and make sure the line doesn’t walk into traffic.

 




13 comments shared on this article:

  • Linda Shaffer says:

    Wearing blue in support even though I’m inbetween these two places.

  • K Lewis says:

    Confirm will be there

  • Will says:

    I saw the conga line. I got a t-shirt.
    I asked SEVERAL people what the service you’re offering was. None of them knew a goddamned thing about internet privacy. I’m pleasantly surprised, reading your website, that you seem to be legit. But seriously, your PR department has got some issues. Getting a bunch of people to march around downtown San Francisco yelling incoherently when NONE OF THEM can explain what it is your company does other than “GO TO THE WEBSITE, IT’LL LEVEL UP YOUR PRIVACY” is kind of stupid. Also, you use a hashtag -> where are hashtags relevant? TWITTER. What does everyone on Twitter actively strive hardest to achieve? FOLLOWERS. What are the key words on your stupid looking t-shirt? YOU ARE BEING FOLLOWED -> well, duh, that’s the point. Work on the messaging. Ditch the McAffee people, educate your mob. Great website, and by the looks of them, great products. Admire the transparency of the DeleteMe product, the DIY page, etc. Can tell your heart is in the right place.

    • Sarah Downey says:

      I hear you on that. We were supposed to have flyers to distribute, but they didn’t show up by the time we needed them. And frankly, it’s unrealistic to think that everyone who shows up to participate in an event for charity and for a t-shirt will be 100% well-versed in the specifics of the issue and the company behind it. If our PR department had been the ones marching, believe me: we’d know what we were talking about. Thanks for your feedback and your participation, and I’m glad you can see that we’re legitimate.



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