You may be paying $80 a month for your wireless bill, but that doesn’t stop Verizon from selling your personal data to advertisers. Who you call, your travel patterns, the websites you visit, which mobile apps you use, whether you’re a pet owner–all that and more is for sale through its new program, called Precision Market Insights.
The person who’s the Verizon account holder can opt out of Verizon’s marketing program by following these steps:
Step 1: Go to www.verizonwireless.com. You’ll see a red box in the upper-left corner of the page that says “Sign in to My Verizon.”
Step 2: Sign in using your phone number and password. Note that you can be a Verizon user without having a MyVerizon account, in which case you’ll have to create one using the “Register” link. (And don’t worry too much about giving Verizon more of your info by signing up–unfortunately, they already have everything because you’re a subscriber.)
Step 3: Once you’re logged in, you’ll see your home screen on MyVerizon. Scroll down until you see the “Manage Privacy Settings” button (it’s at the bottom right of a group of gray buttons). Click it and the Customer Privacy Settings page will open. For the most privacy, we recommend taking all of the following steps.
Step 4: Under Customer Proprietary Network Information Settings, select “Don’t share my CPNI” for all phone numbers on your account, then hit the red “Save Changes” button.
Step 5: Under Business & Marketing Reports, which is the section referring to Verizon’s new marketing program, select “Don’t use my information for aggregate reports” for all phone numbers on your account, then hit the red “Save Changes” button.
Step 6: Under Relevant Mobile Advertising, which refers to Verizon allowing advertisers to target you with ads on your device based on Verizon’s data about you, select “Don’t use my demographic info for banners” for all phone numbers on your account, then hit the red “Save Changes” button.