Do Not Track: the new standard in online privacy

ftcToday, the FTC released its new report on online privacy.

If you don’t want to read 130+ pages, the report keyed on one part of Abine’s Privacy Suite: “TACO” or Targeted Advertising Opt-outs. If you’re a Suite user, you get hundreds of cookies set on your browser that automatically opt you out of advertising networks that share data about your web browsing to serve you targeted ads, offers, and other content.

In “privacy circles” of government employees, online advertisers, and researchers, people are using the term “Do Not Track.”

Why is the term “Do Not Track” resonating?  (currently about 475,000,000 Google hits)

Because “Do Not Track” is a dead simple term and concept.  It’s easy for anyone to understand.  And it holds out one of a few basic privacy premises  people care about:  just don’t spy on me.  Leave me in peace.

Expect “Do Not Track” to be an increasingly popular term, and to generate a lot of discussion (and perhaps not much else).

Of course, Abine’s Privacy Suite which includes TACO is all about delivering on what regular people really expect when they hear “Do not Track.”  It means doing a lot more than simply setting opt out cookies for NAI member ad networks. It means blocking web trackers, giving users choices including stopping third party and Flash cookies, and a lot more.

The things a user needs to put together today to get the simple benefit of “Do Not Track” are complicated, and they’re getting more complex as the online advertising industry grows and changes quickly.

Someone needs to bring these tools together, to keep up with the changes, and to simplify how it all works for the rest of us.  That’s what we’re working on here at Abine.

- Thanks from the Abine team.




2 comments shared on this article:

  • Nick says:

    IF you want to count hits for for the phrase “do not track” in Google, you have to put quotes around it. There are around 11,700,000 hits, not 475,000,000.

  • ogadinma says:

    i believe what microsoft is doing with the IE9 is a good way putting a stop to this issue of privacy invasion and it can put to rest the pops up of advertisement in people get to see on a daily bases and the tracking/ cookies of this web history would become a thing of the past.

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