February, 2010

How to own your online brand

you have to be careful what you post to Facebook and who you “friend” and how you set your privacy settings. But even more important, David argued, was the need to “own your online brand.”

Is Facebook the great job killer of the 21st century?

A 2009 study concluded that 45% of employers were checking social-networking sites before deciding whether to hire someone. That’s shocking: only 45%? (A similar study the previous year reported that only 22% of employers were checking. Note the trend, and how quickly it’s moving.)